thalexia braden
Senior Content & Campaign Strategist
Hi, I'm Lex.
I'm a 5x MarCom Award-winning content and campaign strategist with 10+ years of experience helping people care about issues that matter.
My work spans federal human services, social impact, and public awareness campaigns.
I bring a data-informed and editorial lens to content strategy — looking at what's resonating, exploring what's possible, and connecting the message to the heart of the mission. Learn more about me here.
Scroll to see my recent work.
Information Gateway
E-lert Newsletter Redesign
Content Strategy ● Audience Development ● Editorial Planning
End-to-end content strategy and editorial redesign for a high-stakes federal communications channel — resulting in 20K+ audience growth, stronger engagement metrics, and a template that became the organization's gold standard.